Industry and trade are now increasingly incorporating the principles of sustainable economic activity into their corporate strategies.
Corrugated cardboard not only has a closed-loop material cycle (CLMC) that is based on the use of renewable raw materials and thus perfectly meets these requirements (see ‘Ecology’), but – as so eloquently put on the occasion of the Corrugated Cardboard Forum at the FachPack 2009 by the man behind the German Packaging Ordinance and the German Closed Substance Cycle Waste Management Act, Prof. Klaus Töpfer – “Corrugated cardboard can be recycled and is made from renewable materials. The corrugated cardboard industry is furthermore not interested in short-term success, but is in it for the long-run – and this is now also something that consumers are increasingly becoming aware of.”
Distribution practices, logistics and packaging also all play a vital role in considerations of sustainability. In the words of Prof. Matthias Franz from the Department of Packaging Technology at Stuttgart Media University when highlighting the importance of sustainable packaging for both consumers and trade: “Matters to do with nature, whether big or small, cannot be easily quantified or put a figure on”.