Digital printing solutions for corrugated packaging– KOLB’s digitally printed promotional packaging

The Ulm-based coffee and dried fruit specialist Seeberger KG swears by HANS KOLB Wellpappe’s digitally printed packaging solutions when it comes to launching new products. It’s latest range of new products to be launched for the coming autumn includes organic Demerara sugar and organic Demerara sugar cubes, premium-quality USA-grown peanuts and deluxe mixed nuts, mini peanut and wasabi macadamia snack packs.  The use of three different promotional boxes, which are also suitable for directly shipping these products by post, is aimed at immediately making an impression on shoppers and, as Joachim Mann, Seeberger KG’s product manager, explained: “It is always extremely satisfying when a product’s packaging is such as to immediately grab our retail and media partners’ attention and interest when launching a new range of products. One impressive example of this happening was the award-wining digitally printed Tiger Duck box for our Seeberger Mini / Janosch-Snacks.“

Fully organic and excellently wrapped
The shipping boxes for the organic Demerara sugar and organic Demerara sugar cubes are made from a natural-colour FE flute corrugated cardboard with a digitally printed brown image showing the product once in the form of fractals and once illustrates the product’s careful manufacture in the shape of an oversized ribbon. “The oversized packaging ribbon makes this shipping box look very much like a gift box,  and thus implies that it has been packaged with great care,” revelled Joachim Mann.

Best-of-Seeberger: Mini format with maximum print
Seeberger’s successful range of mini snacks, which are packaged in the particularly sturdy white CORBOARD corrugated cardboard, is being expanded by three new varieties. These varieties, which comprise deluxe mixed nuts, peanut and Wasabi Macadamia, packaged in 35 to 50 gram bags, make for a striking display when arranged on top of one another as if on shelves inside the packaging. And, in an effort to maximise this effect and reveal their arrangement inside the packaging immediately on opening the shipping box, KOLB’s product developers have yet again outdone themselves. “We didn’t want the documents that are enclosed for shipping to block peoples’ view of the actual product, and finally resolved this problem by providing a specially counter-glued insertion slit underneath the sample products. The shipping documents and product information are consequently kept totally separate from the product and are provided inside a sleeve,” explained Reinhard Kartheininger, head of design at KOLB. The digital prints on the open flute cardboard is a also a particular source of pride: “Since, what we are dealing with here, are three different products, packaged in roughly similar-sized packages, we wanted to use the outside of the packaging to highlight this fact and catch consumers’ interest. This has been achieved by showing a typical Seeberger product bag from which three banderols, which feature the relevant image of the actual packaged snacks, emerge.”

Waving flags on dynamic flutes
Thanks to their country of origin, premium USA peanuts are unusually big and flavoursome. It seemed obvious, therefore, to KOLB when it was developing the packaging on the launch of this product, to print an image of the American flag onto the peanuts’ shipping boxes.  This too was realised using contactless digital printing to directly print onto the open flute structure of the COR 3D corrugated cardboard.
The sinus wave-like shape of the cardboard’s flutes furthermore make the printed flag look even more dynamic, while the virtually attached memo note is intended to highlight the product’s freshness and high quality.

 “The sharp outlines of this material, which go right down as far as the visible part of the cardboards’ flutes, have yet again made a deep impression on us. Images with a lot of contrasting colours and shapes are really brought to life on this substrate and are a perfect means of communicating the high quality of our products,” concluded Joachim Mann.